Privacy Policy

Updated June 7th, 2017

FirstBuild Privacy Policy

Microfactory, Inc., (owner and operator of the FirstBuild website and community and hereafter “FirstBuild”, “we” or “us”) recognizes that the visitors, users (designers, contributors), and others (known collectively or individually as “Users”) who use the FirstBuild websites and community (the “Website”) value their privacy. This Privacy Policy details important information regarding the use and disclosure of User information collected on the Website. Your use of the Website and any information you provide on the Website remains subject to the terms of this Privacy Policy and the FirstBuild Terms of Use. Please note that any comment or other content you post or send to the Website becomes published content and is not subject to this Privacy Policy. Your messages and other information you make available in public areas of the Website will be seen by people and organizations not related to or controlled by FirstBuild and may be used by others to contact you. This Privacy Policy applies only to the Website and your other interactions with FirstBuild. While other websites may be displayed as links from within the Website, those sites are owned and operated by others and they may have different privacy policies. When linking from the Website to other websites, we urge you to review the privacy policies of those sites.

Information We Collect

When you register, we ask for information such as your name, email address, and other personally-identifiable information. In addition, when you visit the Website, FirstBuild’s server logs, through a variety of technologies, automatically receive and record from your browser information related to your usage of the Website, such as your IP address, FirstBuild cookie information and the pages you visit. This occurs even if you do not register or sign in with FirstBuild.

Information Use

We use your information to operate and improve the quality and design of the Website and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends.

Children’s Privacy

The Website is not directed to children under the age of thirteen and we do not knowingly collect Personal Information from children under the age of thirteen on the site. If we become aware that we have inadvertently received Personal Information from a visitor under the age of thirteen on the site, we will delete the information from our records.

Information Sharing and Disclosure

We do not rent, sell, or share your information with other people or non-affiliated companies except to operate the Website, provide services you’ve requested, when we have your permission, or as follows:

We provide the information to trusted partners who work on behalf of or with us under confidentiality agreements. These companies may use your information to help us operate the Website and to communicate with you about offers from FirstBuild and our marketing partners. These trusted partners are not permitted to use this information for any other purposes.

FirstBuild is a wholly-owned subsidiary of Haier US Appliance Solutions, Inc. DBA GE Appliances (“GEA”). We may share your information with GEA, its other subsidiaries and/or affiliates. Any use of your information by GEA, its other subsidiaries and/or its affiliates shall be governed by GEA’s Privacy Policy ( or the privacy policy of such other GEA subsidiary or affiliate.

We provide aggregated, non-identifiable data to interested third-parties for purposes of understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Website. Aggregated and non-personal information does not relate to a single identifiable visitor and tells us such things as how many users visited the Website and the pages accessed. By collecting aggregated and non-personal information, we learn how to best tailor the Website to our Users.

We may share your information if we have a good faith belief that sharing such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request (including to meet national security or law enforcement requirements), (b) exercise our legal rights or defend against legal claims, (c) enforce applicable Terms of Service, including investigation of potential violations thereof, (d) detect, prevent, or otherwise address fraud, security or technical issues, or (e) protect against imminent harm to the rights, property or safety of FirstBuild, its Users or the public as required or permitted by law.

We may share your information if FirstBuild is acquired by or merged with another company. In this event, we will notify active known Users of such acquisition or merger.

Keep in mind that any Personal Information, designs, or comments that you voluntarily disclose on the Website (i.e. on comment pages or on the forums) becomes publicly available. Designs submitted towards contests will enable the public to view your submission; moreover, designs submitted towards profile pages will also be viewable by the public. Your account name is displayed to other Users when you send and/or post messages through the Website.

Use of Cookies and Similar Technologies

Like most companies we use cookies on the Website. We collect certain aggregate and Non-Personal Information through a variety of technologies when you visit the Website. Aggregate and Non-Personal Information does not relate to a single identifiable visitor. It tells us such things as how many users visited the Website and the pages accessed. By collecting this information, we learn how to best tailor the Website to our Users and other visitors. Unless you disable such technologies, by using the Website you agree that we can place these types of cookies and related technologies on your device.

Essential Cookies

Some cookies serve an essential function and the Website cannot work properly without them. Where such essential cookies are used, they cannot be disabled.

Browser and Flash Cookies

Other cookies serve a functional purpose and improve the user experience of the Website. We use browser and flash cookies to tell us, for example, whether you’ve visited us before, and to help us identify site features in which you may have the greatest interest. Browser and flash cookies may enhance your online experience by saving your preferences while you are visiting a particular site so that you do not need to reset them each time you visit the Website. Neither browser nor flash cookies can identify you as an individual. You can decline any browser cookie through your browser; however, without browser cookies you may not be able to take full advantage of all the Website’s features. Similar to browser cookies, you may not be able to take full advantage of all Website features once you have disabled flash cookies.

Web Beacons

Some types of cookies collect aggregate information which help us to improve the Website by providing information, for example, on loading errors and the most visited webpages. Certain pages on the Website may contain web beacons (also known as Internet tags, pixel tags and clear GIFs). FirstBuild uses web beacons to help display content to visitors and to generate statistics regarding web traffic and trends.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect against unauthorized disclosure, use, alteration or destruction of the information you provide on the Website.

Security and Data Integrity

We limit access to information about you to employees, contractors, and agents who we reasonably believe need to come into contact with your information to operate the Website, provide services to you, or to perform their jobs. We take reasonable steps to ensure that your information we process is accurate, complete, and current, but we depend on our Users to update or correct their information whenever necessary.

Your Ability to Edit and Delete Your Account Information

You can edit your FirstBuild account information at any time by visiting your account profile page. We reserve the right to use your information in order to send you certain communications relating to the FirstBuild service, such as service announcements and administrative messages that are considered part of your FirstBuild account, without offering you the opportunity to opt out of receiving them. You can deactivate your FirstBuild account at any time by canceling your account on the account profile page. When you use FirstBuild services, we make good faith efforts to provide you with access to your information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests.

International Users

FirstBuild’s offices are located in the United States of America. If you are a User accessing the Website from outside the United States, please be advised that your information may be processed in and transferred to the United States (or globally as needed for the purposes specified in this notice). By your continued use of the Website, you consent to the transfer, collection, processing and storage of information to and in the United States or such country of transfer and recognize that these laws may not be equivalent to those in your country of residence.

Updates to Our Privacy Policy

This Privacy Policy may be updated periodically. We will post a prominent notice on this web site to notify you of any significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated.

Contact Information

Please feel free to direct any questions or concerns regarding this Privacy Policy or FirstBuild’s treatment of your information by contacting us as follows:

Emailing us at
Writing us at: Firstbuild 333 E Brandeis Ave Louisville, KY 40208

Updates to Our Privacy Policy

If you are a resident of the State of California, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by FirstBuild to third parties for the third parties’ direct marketing purposes. FirstBuild does not disclose user information to third parties for such third parties’ direct marketing purposes.